• Effective Naming and Branding Strategies

  • Aug 20 2024
  • Duración: 6 m
  • Podcast

Effective Naming and Branding Strategies

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In the podcast "Naming in an AI Age," Mike and Ashley discuss the critical factors in naming a product, emphasizing the need to understand both the competitive landscape and target audience. Using Desert Glory’s "Cherubs" tomatoes as a case study, they highlight how the name cleverly evokes both "cherry" tomatoes and cute, small angels, making it memorable and effective. The episode contrasts master brand strategies, which use a single name for all products, with niche branding, which targets specific product attributes. Mike also stresses the importance of testing names to gauge their effectiveness and appeal.
    Más Menos
activate_WEBCRO358_DT_T2
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Effective Naming and Branding Strategies

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles