We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight.

0:54 – Answering an audience question

1:45 – Introducing the guest

3:54 – The difference between a business brand and a personal brand

5:15 – Should a new business focus on the business or personal brand?

7:05 – Myths around branding

8:34 – Getting comfortable sharing your stories online

10:20 – The building blocks of your personal brand

14:33 – How sharing an embarrassing story can lead to opportunity

16:54 – Figuring out what content works for you

20:20 – Next step

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Connect with our guest

Website: https://www.brandstylebloom.com/

Instagram: https://www.instagram.com/brand_style_bloom/?hl=en

LinkedIn: https://www.linkedin.com/in/elizabethdlewis/

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This podcast is presented by Verizon Small Business Digital Ready.

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

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Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

On today's episode, Susanne Mariga shares how we can set up the financial side of our businesses for success – including tips for how to work with a bookkeeper, and how to stick with your budget.

1:38 – Not being on top of finances can cost you

2:28 – Meet Susanne

3:04 – Using physics to create a profit

7:01 – Starting small

8:03 – First steps

11:20 – What a bookkeeper does

13:13 – Financial basics for when you have no extra time

14:38 – Susanne’s homework

15:50 – Next step

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Check out your Profit Map: profitmap.co

Connect with our guest:

LinkedIn: https://www.linkedin.com/in/susannemariga/

Website: https://marigagroup.com/

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This podcast is presented by Verizon Small Business Digital Ready.

You can join the platform here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice

Almost every business needs a team to scale. In this episode, Surabhi Lal shows us the power of fractional team members and how to build trust with our team.

1:43 – Answering an audience question

3:45 – Intros

6:14 – How to prepare to hand off work to a team member

8:49 – Setting expectations

11:24 – How to find your new team member

16:00 – Your first month with the new hire

19:30 – Why it’s important to share your why, and how to motivate your team

23:32 – What to do if you feel like you can’t hire help

Connect with our guest:

https://www.surabhilal.com

*****

This podcast is presented by Verizon Small Business Digital Ready.

You can join the platform for free here: https://digitalready.verizonwireless.com/?utm_source=podcast&utm_medium=cpm&utm_campaign=digital-ready_12082023_elevatepod

*****

Connect with Terry on socials:
LinkedIn: https://www.linkedin.com/in/terry-rice/
YouTube: https://www.youtube.com/@TerryRice
Instagram: @itsterryrice
Twitter: @itsterryrice