On this episode of Embracing Erosion, Devon chats with Ben Slater, the Senior Vice President of Marketing at Beamery, a leading talent lifecycle management platform. They discuss how to grow a 50+ person marketing team from scratch, how leadership skills and requirements evolve throughout a company's lifecycle, how to use technology and AI to hire based on potential vs past experience, why it’s becoming increasingly critical to understand and map existing internal talent for redeployment on business-critical needs vs sourcing externally, why in difficult times it’s important to be perceived as a painkiller vs a vitamin, and so much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with product marketing leader and career coach, Yi Lin Pei. They discuss how to build a cult following on LinkedIn, how to nail (and fail) an interview, how to accelerate into a leadership role, what the perfect 90-day onboarding plan looks like, and much more. Enjoy!

This episode is going to be a bit unique. As a part of our new partnership with the Product Marketing Alliance, we get access to PMA’s robust dataset. With an expanded reach, and combined efforts in researching, synthesizing, publishing, and promoting insights, the partnership is committed to advancing the product marketing industry's collective knowledge - a great example is the Leadership Briefing Program coming to Austin, NYC, San Francisco, and London in 2024.

After presenting in both Austin and NYC in Q1, Devon gives Embracing Erosion listeners a peek into some of what was discussed, trends that data suggests will persist, and areas we should begin to re-evaluate as product marketing leaders in the years ahead.