• Embracing Generative AI in B2B Marketing with Justin Berger

  • Oct 18 2023
  • Duración: 27 m
  • Podcast

Embracing Generative AI in B2B Marketing with Justin Berger

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  • Resumen

  • Join host Erin Pearson and special guest Justin Berger, Chief Operating Officer at 7 Knots Digital, as they explore the exciting world of AI’s transformative impact on B2B marketing.

    This thought-provoking episode covers topics including:
    ✔️ Using generative AI technologies to personalize and target content for account-based marketing and campaign optimization.
    ✔️ The value of AI in repurposing or repositioning content.
    ✔️ The importance of finding small wins and building confidence on your way to success in integrating AI into your daily work.
    ✔️ Learning from your peers and your networks. Everyone is experimenting with generative AI, so learn from others and share your own knowledge.

    📌 Quote from the Episode:
    📣 "More often than not, there'll be little nuggets that I like from more than one. I'll say, 'Give me 10 suggestions.' I tend to take it not wholesale but rather take piecemeal, little elements of each of them and plug them together." – Justin Berger

    📌 Speakers in this Episode:
    🎙️ Erin Pearson, Vice President, Marketing at Evalueserve
    🎙️ Justin Berger, Chief Operating Officer at 7 Knots Digital
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