Let’s talk about one of the most important things when it comes to running a business…

Lead generation.

Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.

Topics covered in this episode include:

• Why you can’t only rely on your warm audience

• What you need to know about paid advertising 

• Why we need to be doing SEO around the clock

• How you can leverage your email list for lead generation

• Why we need to leverage our sales funnels to bring in new customers

• How you can use affiliate marketing to grow your digital product shop

Lead generation is so important if you want your shop to continue to grow. Tune in to hear these top strategies to make it happen! 

Resources Mentioned: 

Register now for the Digital Shop Accelerator https://digitalshopexperience.com/training. 

Visit Nina Gibson’s website:  https://ninagibson.co/

Visit Erin Alexander’s website:  https://productpowerhouse.co/

Listen to episode 66 to learn why you need sales funnels and shops: https://monicafroese.com/podcast/the-power-duo-sales-funnels-vs-shops-and-why-you-really-need-both/

Visit the Empowered Shop: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/72

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience.

My digital shop truly changed everything about my business and I want you to be able to leverage the lessons that I have learned in your own business this year. 

Topics covered in this episode include:

• How my most challenging year became my highest-grossing year yet

• Why repurposing my content gave my business the stability it needed

• The ease that digital shops can bring to your business

• The game-changing automations I use in my digital shop

• How the buyer experience changes with a digital shop

• Why my products are so much easier to sell now

This episode is full of very valuable lessons and insights into how a digital product shop can change your life and business. Tune in now! 

Resources Mentioned: 

Visit the Empowered Shop: https://empoweredshop.com

Listen to episode 57 to hear what we’ve been up to: www.monicafroese.com/57

Listen to episode 58 and learn the 5 mistakes to avoid with your digital product shop: www.monicafroese.com/58

Listen to episode 61 to learn how to repurpose your content for your shop: www.monicafroese.com/61

Listen to episode 68 to hear shop owner Anna Joy Lowell’s success story: www.monicafroese.com/68

Sign up now for the Digital Shop Accelerator: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/71

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT. 

In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses. 

I think you're really going to enjoy this conversation!

Topics covered in this episode include:

• How Menekse got started using AI in business

• Why we can’t really ignore AI anymore

• How ChatGPT has impacted the job market and the general public

• Why AI could never replace humans and it’s not as scary as people are making it seem

• How entrepreneurs are positioned to use our voices for future good with AI

• The AI app Menekşe built for small business owners

• The incredible things that this app can do for your business

• How context shifts the results you can get from AI

• The importance of understanding data privacy when using AI

• How and why Menekşe is pricing this app the way that she is

AI goes so much deeper than most people think. Make sure to tune in to learn all about how you can use it to your advantage!

Resources Mentioned: 

Get access to the Marketing Magic app: Monicafroese.com/magic

Visit Menekşe's website: https://marketingwithmenekse.com

Follow Menekşe on Facebook: https://facebook.com/menekse.stewart

Follow Menekşe on Instagram: https://instagram.com/menekse.stewart

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/70