Join us this week as we sit down with Adam Erstelle to dive into his journey from web developer to Salesforce Technical Architect. From his early days in telecommunications to his emergence as a Dreamforce speaker on using code and APEX to make marketers work easier, Adam's story is one you won't want to miss. This episode is your guide through the adventures of a neighbor's broken script that launched Adam into a thriving career, alongside my own evolution from seeing code as a barrier to wielding it as a tool for innovation.

We share practical tips and examples, equipping you with the knowledge to duve into the world of App Development and break into the Salesforce AppExchange. This episode isn't just about app development; it's an exploration of how to build trust and functionality into every aspect of your Salesforce application. Join in as we contemplate the escalating role of AI in the developer space, affirming that a human touch remains irreplaceable. This episode is packed with compelling stories, practical advice, and a celebration of the Salesforce community's role in affirming the impact of our digital creations.

Adam was born in Winnipeg, Canada, and he moved to Georgia in 2013 looking for warmer weather and new career opportunities. He is an experienced Technical Leader with a demonstrated history of working in the Salesforce ecosystem across multiple industries

He has 20 years of software and development team leadership experience and a knack for diving into new technologies and learning them quickly. Skilled in Apex, Java, Spring MVC, & Data, REST, Mobile Applications, and DevOps tools. Adam embodies strong engineering knowledge with a history of helping teams modernize their development practices and methodologies.

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