In this episode, we dive into the innovative world of cooking shows with Lenzy Ruffin, a U.S. Army veteran turned cooking show advisor. Lenzy shares his journey from an Army officer and IT professional to an entrepreneur helping chefs turn their culinary skills into vibrant lifestyle brands on YouTube. He offers invaluable insights on how to start a YouTube cooking channel, the essentials for filming, the importance of email marketing, and the steps to turn your show into a business. This episode is packed with practical advice for chefs looking to leverage their cooking talents to build an engaged audience and generate new revenue streams.

00:57 Lenzy's Journey: From IT Professional to Entrepreneur

03:49 The Birth of a Cooking Show

04:58 The Impact of the Pandemic on the Culinary World

06:52 The Power of Email Marketing for Chefs

10:44 Launching Your Own Cooking Show on YouTube

14:02 Batch Recording for Consistent Content

14:25 Establishing a System for Consistency

15:04 Building a Lifestyle Brand

16:49 Incorporating Your Business into Your Show

17:34 Promoting Your Business Through Your Show

21:18 Engaging Your Audience and Building Relationships

25:05 Essential Equipment for Filming Cooking Content

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