Summary:

In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.

Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.

Chapters:

[00:00:21] User Generated Content

[00:04:25] Creating Oysterly Social Video Agency

[00:08:52] Owned user-generated content.

[00:14:01] Texture of social channels.

[00:15:43] Control of brand visual style

[00:19:42] Finding UGC creators

[00:25:05] Compensation for creators

[00:27:31] Paid endorsements disclosure.

[00:31:27] Changing video hooks for impact.

[00:35:35] Microsoft Education on TikTok

[00:39:04] AI-generated avatars in UGC

[00:43:29] What's next in social video?

[00:47:05] Embrace UGC for business

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary:

In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.

Chapters:

[00:02:22] Meg's journey to Australia.

[00:06:39] Tourism and hospitality experiences.

[00:08:26] Rise of keyboard warriors.

[00:11:53] Audience segmentation on social media.

[00:15:19] Building Your Business Online

[00:20:24] Social media evolving for businesses.

[00:24:17] Niche content marketing strategies.

[00:26:36] Shiny object syndrome

[00:29:03] Focus on strategy first.

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Summary:

In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.

Chapters:

[00:01:02] Website conversion best practices.

[00:04:12] Pivoting to web design.

[00:08:03] Web design for video strategy.

[00:11:33] Psychological influence strategies.

[00:13:34] Spin selling framework.

[00:17:56] Conversion killing design trends.

[00:20:42] Video placement best practices.

[00:23:47] Thank you page videos.

[00:29:01] Video hosting platform recommendations.

[00:31:02] Design and business tools.

[00:34:11] Impact of a bad website.

[00:37:06] Choosing a web design company.

[00:40:00] Social media marketing challenges.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

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Rate the Engage Video Marketing Podcast on iTunes