• Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer

  • Mar 5 2024
  • Duración: 48 m
  • Podcast

Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer Por arte de portada

Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Over the years, we here at the pod have talked a lot about how marketers need to brush up on their technical literacy as more and more of the marketing function becomes digitized. But what about the other way around? Are there ways engineers could benefit from thinking like a marketer? The answer, according to our guest this week, is a resounding yes. Chris Stauffer founded his own agency in 2000 after playing a key role in helping some major brands take their first leap into the digital world for years. Chris and I discussed the art of balancing an engineer mindset with a branding one and what your brand needs to consider before you even think of integrating AI into your organization.
    Más Menos
activate_primeday_promo_in_buybox_DT
Más Menos

Lo que los oyentes dicen sobre Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles