Enterprising Minds

De: Dave Dougherty Ruthi Corcoran Alex Pokorny
  • Resumen

  • Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation.

    Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing practical advice on how creativity and personal development can revolutionize marketing and business strategies, keeping you at the cutting edge of innovation.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and like, comment, and share to stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    © 2024 Dave Dougherty Media, LLC
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Episodios
  • Ep 39 - What Works? Revisiting Marketing Revisiting Timing and Targeting
    Aug 27 2024

    In this episode of Enterprising Minds, Alex and Dave explore the intricacies of modern marketing strategies. We begin with Alex's surprising example of an effective email campaign from Valvoline and why it works so well. We then broadened the discussion to Dave's question on launching a new business today versus when they started their careers. We delve into SEO, paid search, and display ads, and examine how different marketing tactics like customer service insights, social media, and email can play pivotal roles. We also touch on the challenges and benefits of automation in small and large organizations, leveraging AI for content creation, and the concept of zero-click strategies. Whether you're a seasoned marketer or just starting, this episode is packed with valuable tips and real-world examples to inspire and guide your marketing efforts.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    -----Connect with Dave------

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Facebook: https://bit.ly/41zuJYW
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    ------Connect with Ruthi------

    • LinkedIn: https://bit.ly/3ZvZH1v

    ------Connect with Alex------

    • Website: http://bit.ly/3Z5MwVT...
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    51 m
  • Ep 38 - AI Fails and Evaluating AI Tools: Insights
    Aug 13 2024

    In the latest episode of Enterprising Minds, hosts Alex Pokorny and Dave Dougherty delve into an in-depth discussion about various AI tools and their effectiveness. Alex shares his recent experiment where he tested 30 data points using different AI models, highlighting the challenges and limitations he faced. The conversation touches on the issues of prompt engineering, data accuracy, and the practical applications of AI in both small businesses and enterprise settings.

    They also share personal experiences and tips on maximizing the efficiency of AI tools while addressing the current shortcomings. Tune in for a comprehensive analysis of AI capabilities and the future of AI in enterprise environments.

    Link to Apple WWDC Communications Strategies blog: https://bit.ly/3Ws1020

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    -----Connect with Dave------

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Facebook: https://bit.ly/41zuJYW
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    ------Connect with Ruthi------

    • LinkedIn: https://bit.ly/3ZvZH1v

    ------Connect with Alex------

    • Website: http://bit.ly/3Z5MwVT...
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    40 m
  • Ep 37 - Exploring OpenAI's Search GPT and Zero-Click Content Strategies
    Jul 30 2024

    Join Dave Dougherty and Ruthi Corcoran in Episode 37 of Enterprise Minds as they explore the latest trends in AI and digital marketing. From a light-hearted discussion on pastry preferences to a deep dive into OpenAI's SearchGPT, the duo covers topics ranging from user trust to content creation strategies. Reflecting on Rand Fishkin's insights on evolving content strategies addressing the relevance of zero-click content, they analyze the role of AI in shaping the future of content promotion. Don't miss this engaging conversation on the intersection of technology and marketing.

    Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

    Show ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

    -----Connect with Dave------

    • Website: http://bit.ly/3Z5L3Pn
    • YouTube: http://bit.ly/41zuOfc
    • Facebook: https://bit.ly/41zuJYW
    • Instagram: https://bit.ly/41zCPjZ
    • LinkedIn: https://bit.ly/40J3867

    ------Connect with Ruthi------

    • LinkedIn: https://bit.ly/3ZvZH1v

    ------Connect with Alex------

    • Website: http://bit.ly/3Z5MwVT...
    Más Menos
    41 m

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