Alexandra Zatarain is the co-founder and VP of brand and marketing of Eight Sleep, the world’s first sleep fitness company. A marketer and brand-builder, Zatarain has built the Eight Sleep brand and scaled the company’s revenue from $0 to current state. Eight Sleep was named one of Fast Company’s Most Innovative Companies of 2018 and was recognized two years in a row as a TIME Best Invention of the Year. In this conversation with Stanford adjunct lecturer Ravi Belani, Zatarain digs deep into the process of finding product-market fit, using examples from Eight Sleep’s struggles and successes.

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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

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Maria Barrera, a Stanford-educated engineer, is the founder and CEO of Clayful, a platform dedicated to providing essential mental health support for the TikTok generation. Today, Barrera’s company creates accessible resources for K-12 students and has already made a profound impact on thousands of students nationwide. In this conversation with Stanford adjunct lecturer Ravi Belani, Barrera shares her journey to founding a mental health startup and how she incorporates strategies for mental wellbeing in her life and on her team.

This talk includes references to trauma and suicide. The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information. The Crisis Text Line is a texting service for emotional crisis support. To text with a trained helper, text SAVE to 741741. It is free, available 24/7, and confidential.

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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

CONNECT WITH US

Twitter: https://twitter.com/ECorner

LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/

Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/

YouTube: https://www.youtube.com/user/ecorner

LEARN MORE

eCorner Website: https://ecorner.stanford.edu/

STVP Website: https://stvp.stanford.edu/

Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.

David Allemann co-leads the Swiss sports company On, one of the fastest-growing global sports brands. He puts a special focus on product, design, marketing, and the direct-to-consumer business of On. Previously, Allemann worked at the intersection of business and creativity at McKinsey & Company, as managing director of the advertising agency Young & Rubicam, and as CMO of design brand Vitra. In this presentation, Allemann shares how he and his co-founders built their shoe company on a spirit of exploration, innovation, and positivity, and what aspiring entrepreneurs can learn from their experience.

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Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

CONNECT WITH US

Twitter: https://twitter.com/ECorner

LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/

Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/

YouTube: https://www.youtube.com/user/ecorner

LEARN MORE

eCorner Website: https://ecorner.stanford.edu/

STVP Website: https://stvp.stanford.edu/

Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.