In this episode of NIL4U, we talk NIL with Thomas Coke, a multifaceted entrepreneur, lawyer, and expert in branding and alternative finance. Thomas shares his wisdom from his extensive experience in launching ventures and navigating the NIL landscape, mainly focusing on the role of entrepreneurship in leveraging NIL opportunities for student-athletes.

Welcome to the NIL4U Podcast, your guide to understanding and maximizing the potential of NIL in college athletics, presented by SportsE Media.

Topics discussed in this episode:

• The significance of alumni engagement in expanding NIL opportunities for current student-athletes.
• The success of Campus Inc in the NIL market and what student-athletes can learn from it.
• Challenges faced by institutions like Florida State with NIL violations and how to navigate them.
• Inspirational stories of athletes who have successfully leveraged their NIL for greater opportunities.
• The UConn women's basketball team's philanthropic use of NIL jerseys to support cancer research -- this is the positive impact athletes can have beyond sports.
• The importance of the scholar-athlete model in the era of NIL and how it benefits student-athletes academically and athletically.
• The influence of NIL on small college athletics and the unique opportunities it presents.
• Practical advice for parents and student-athletes on maximizing NIL benefits while maintaining compliance and ethical standards.
• Thomas Coke's insights on the future of college athletics and NIL, emphasizing the value of entrepreneurship and strategic branding.
• Connect with Thomas Coke: Grand Valley State University | LinkedIn

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