Amiee Keenan, founder of The ISV Society, joins The Integrate Intelligently Podcast!

Scott, Jeff, and Amiee discuss the challenges and opportunities for independent software vendors (ISVs) in the ERP space.

Amiee shares her insights on how ISVs can stand out in a crowded market, build relationships with partners and customers, and create educational content.

She also emphasizes the importance of collaboration and working together with other ISVs to maximize marketing efforts. The conversation highlights the unique role of ISVs in the ERP ecosystem and the value they bring to their partners and customers.

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Follow Amiee and the ISV Society

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The ISV Society

2024 The ISV Society Media Kit

The ISV Society Podcast on Spotify

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About Amiee:

Amiee has been working with ISVs for over 20 years doing all things marketing, partner engagement, event planning, website and blog content, building a channel, and so much more. She's worked in a variety of industries including manufacturing and distribution, cloud hosting and sales tax, as well as procurement, and pricing.

Amiee created The ISV Society as an affordable way to collaborate, educate, and generate leads all by working together and helping generate content.

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Chapters:

00:00 Introduction

01:21 Amiee's Background and Experience in the ISV Space

04:39 The ISV Society: Collaborating and Creating Joint Initiatives

06:06 The Challenges and Opportunities for ISVs

09:11 How ISVs Can Work with Partners and Maximize Marketing Efforts

19:06 The Power of Collaboration in the ERP Ecosystem

25:18 Segmentation and Personalization in ISV Marketing

30:33 Building Strong Relationships with Partners and Customers

35:13 The Importance of Consistency and Community in the ISV Space

39:23 Conclusion and How to Connect with Amiee