Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.

Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.


Quotes from this episode:

"It is very, very possible to over-brand".

"There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".

-Kraig Kleeman

**To get your free vinyl, email kraig@kraigkleemanlive.com and let him know you heard him on this podcast.

Kraigs's website:
https://kraigkleemanlive.com/

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Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman

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