Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices.

Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell.

In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges of measuring success at events, the power of different content formats in driving leads and the nuances of website conversions.

Join them as they explore key metrics, biases in decision-making and the significance of data-driven marketing strategies.

Stay tuned for engaging insights and practical tips to help you navigate the complex world of marketing analytics.

00:00 Tracking business ROI, likes not equal sales.
06:22 Used name tags to identify potential clients.
10:20 Measurement depends on marketing objective, not universal.
13:41 Awareness of expenses and objectives is crucial.
15:01 Website's role in lead generation varies.
20:35Beware personal bias.
21:52 Viewing duration indicates viewer interest and engagement.
25:26 Avoid biased, unnecessary data in tracking processes.

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