Welcome to the show. It was real delight to spend time with Sharyn and Hank Yuloff, seasoned business coaches who have been helping small businesses navigate the complexities of marketing, sales, and systems for over 28 years.

They discuss the evolution of their business, their coaching approach, and the importance of adaptability in sustaining long-term success.

Sharyn and Hank emphasize the importance of flexibility and evolving with the times. They highlight how they have adapted their strategies to fit the changing business landscape over nearly three decades.

Despite changes in technology and media, the basics of marketing remain the same: knowing your ideal client, crafting a message to attract them, and placing that message where they are most likely to see it.

They discuss the shift from traditional media to digital platforms and the increased competition for consumer attention.

A significant portion of their coaching focuses on helping clients manage overwhelm and stay focused on essential tasks.

The ONE Thing:

Prioritize Like You're Losing Power: To combat overwhelm, imagine you are going to lose power in an hour. Focus on what absolutely must be done within that time frame. This method helps maintain focus on critical tasks and reduces distractions.

Sharyn and Hank’s longevity in the business coaching industry is a testament to their ability to adapt and stay relevant. Their approach to simplifying complex problems and maintaining focus amidst distractions offers invaluable lessons for small business owners.

Contact links for Hank & Sharyn:

Website: https://yuloffcreativemarketingsolutions.com/

LinkedIn: https://www.linkedin.com/in/hankyuloff/

My contact links:

https://linktr.ee/sawrightcoach