"Never take advice from someone who has nothing to lose by giving it." - Darrell Evans

That comes from Darrell Evans, an investor, business coach, and digital marketing expert. He graduated over 20 years ago with a finance degree and entered financial sales before moving into the mortgage industry. He later founded a successful mortgage company and a digital marketing agency, using early digital marketing strategies that proved effective during economic uncertainty.

By 2012, he and his business partner met the owner of an auto body shop who, though already successful, wanted to scale to the next level.

In our latest scale tale, Darrell takes us back to that moment when they applied their 6-step framework that incorporated internet marketing in the age of Web 2.0 during a time when things like YouTube and LinkedIn were barely a part of the collective conscious.

Take notes as he shares insights about tailoring products and services based on customer psychology and establishing a business infrastructure to support it.

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.