We’re fresh off a 30-Day Instagram Reels Challenge and our results were… nothing like we imagined they would be. When we started our businesses online, we never predicted that we’d somehow have to turn into videographers, too. So we figured we’d lean in to Reels and see how it changed our followings. Spoiler alert: it didn’t. Well, at least not in a glaringly obvious way. We improved our video editing, pissed some people off, and learned a lot about what actually grows a social media account. And thank god it’s over now.

Why we did a 30 day Reels Challenge [2:29]

Trying to mix your personal brand with what’s trending [8:06]

You need to have some edge to you [10:13]

The kinds of content that helps you grow [13:25]

Thinking about the content that we engage with [17:35]

Anticlimactic results (for some of us) [19:06]

Getting into the habit of daily posting [21:03]

A new appreciation for the work that video takes [23:12]

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