Chris and Dan dive into the impact of a bank's team structure on its marketing operations. No matter the size of your bank or credit union, there are a few key things to keep in mind when structuring the marketing team.

In this episode, Chris and Dan emphasize the importance of first aligning marketing activities with the bank’s strategic plan. Once the activity set is defined, you can then structure the marketing team to support those activities. This builds your bank’s marketing foundation as a core part of the bank’s operations, and helps you move beyond traditional, disjointed operations to a systematic and coordinated approach – elevating the marketing function within your institution.

Listen for more actionable details on:

- How mastering bank marketing functional systems leads to increased customer engagement and brand visibility.

- The importance of marketing team structure in banking for streamlined operations and enhanced customer experiences.

- How to enhance bank marketing with digital tools to stay ahead in the competitive landscape.

- Learning effective methods for measuring ROI in bank marketing campaigns to maximize your marketing budget.

Resources Mentioned:

- We’d love to hear about your team’s structure, and what works and doesn’t: email contact@bankmarketingshow.com

- Bank Marketing Minute Newsletter: bankmarketingminute.com

- Website: The Bank Marketing Show: bankmarketingshow.com