In this episode, Barb Betts interviews Cassandra Thompson, a speaker and trainer who helps people build authentic relationships for professional success on LinkedIn. They discuss the importance of authentic relationships and how to remove the 'ick' factor from networking. They also share strategies for effective follow-up, keeping in touch, and noticing needs to deepen relationships.

Takeaways

• Authentic relationships are key to professional success.
• Networking can feel inauthentic when the focus is solely on personal gain.
• Effective networking involves keeping in touch and providing value without always asking for something in return.
• LinkedIn offers unique opportunities for building professional relationships and reaching decision-makers.

Cassandra Thompson's LinkedIn 1:1 Coaching Program: https://www.cassthompson.com/linkedin

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Barb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective, a thriving boutique brokerage in Southern California.

Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she’s teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage.

As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, proc...