Title: "Stop Chasing Prospects and Start Building Assets in Your Practice"

Introduction:

The never-ending chase for new clients through activities like networking events, cold-calling, etc. This manual labor is exhausting. Smarter advisors build marketing and sales assets that attract clients perpetually with less ongoing effort.

What are Marketing/Sales Assets?

Assets are things you build once that continue providing value over time (with some tweaks).

Examples: Evergreen webinars, podcast, books Attract ideal prospects into your pipeline to be nurtured over time.

The Power of Evergreen Webinars

Create opt-in pages to capture leads Automated nurture sequences Establish expertise and build trust Why Start a Podcast?

Reach your network and new audiences Repurpose episodes into content like video clips Provide lead magnets to capture emails

Writing a Book

The ultimate lead magnet Distribute on website, social media Reinforces credibility and authority

Stacking Assets for Maximum Impact

Webinar attendees get the book Podcast listeners offered the webinar Compounds the lead generation Additional Benefits

Assets filter out tire-kickers Don't waste time on unqualified prospects Establishes social proof and trust Conclusion: Start building your assets today for perpetual, leveraged growth.

Key Takeaways:

Identify 1-2 marketing/sales assets to build (webinar, podcast, book) Map out your asset creation plan Strategize asset interconnectivity Commit to building assets over chasing prospects manually

Resources Mentioned:

• Join our community of like-minded advisors on LinkedIn Here .
• Grab your copy of the book " The Advisor Authority Book Framework" Here
• Write your "Client Getting Book" in just 7 weeks - Program

Subscribe & Follow:

• Don’t miss an episode! Subscribe to the Financial Advisor Practice Podcast on Apple & Spotify.
• Follow us on social media: Here

Feedback & Contact:

• We’d love to hear your thoughts! Leave a review or send us your feedback at podcast@peacefuladvisorlifestyle.com .
• Interested in being a guest or have a topic suggestion? Reach out to us at podcast@peacefuladvisorlifestyle.com .