On today's episode we're joined by Jim Penman.

Jim Penman is an author, mentor, speaker, and businessman. Known as one of Australia’s most iconic entrepreneurs, he started a side gardening job with $24—a side job that eventually evolved into Jim’s Group, the biggest lawn mowing company worldwide and the largest franchise business in the southern hemisphere with over 40 divisions and more than 5,000 franchisees.

A graduate from the prestigious La Trobe University, where he received a PhD in history, Dr. Penman has also written numerous books on the cultural and economic decline that threaten many parts of the world.

He spends millions of dollars annually on research to improve human life all over the world.

Jim is the Author of the following books:

Epigenetics & CharacterIn ‘Epigenetics and Character’, Dr Jim Penman details a revolutionary new theory about why societies prosper and why they decline. He shows how history is driven by changes in the character of ordinary people, rather than by economic and political forces or by the actions of leaders. The key to all this is epigenetics, the study of how the environment affects our genes. Dr Penman draws on history, biology, anthropology and economics to explain the real drivers of social change, and how evolutionary mechanisms designed to adapt animal social behaviour to changing food conditions shape human history.

BIOHISTORY ACADEMIC VERSION: Biohistory is a revolutionary new theory that explores the biological and behavioural underpinnings of social change, including the rise and fall of civilisations. Informed by significant research into the physiological basis of behaviour conducted by author Dr Jim Penman and a team of scientists at RMIT University and the Florey Institute in Melbourne, Australia, Biohistory examines how a complex interplay between culture and biology has shaped civilisations from the Roman Empire to the modern West

EVERY CUSTOMER A FAN

This is the story of Jim’s Group, as told by the founder. An account of how a $24 business became one of the world’s largest franchise chains, with over 3800 Franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes.

To find Jim Penman

Website: https://jims.net/

Instagram: https://www.instagram.com/thejimpenman/

Youtube: https://www.youtube.com/user/JimsGroupPtyLtd

X (Twitter): https://x.com/JimsGroup

Facebook: https://www.facebook.com/JimsGroupAUS/

To find your Host - Ryan McCarthy:

Instagram: https://www.instagram.com/onetalk_/

Youtube, Spotify, & Apple Podcasts: https://linktr.ee/Onetalk