Ready to unlock the secrets to building a sustainable coaching business? Laura Berman-Fortgang, an award-winning coach and founding member of the International Coaching Federation, joins us on Beyond the Page to share her invaluable insights. Discover the entrepreneurial mindset every coach needs, as Laura delves into her groundbreaking article, "Coach as Entrepreneur: The Keys to Building a Sustainable Coaching Business." Learn about her journey, from early contributions to the coaching field to her diverse roles as an interfaith minister and corporate spokesperson.

Why do 82% of coaching businesses fail within two years? Laura reveals the crucial strategies to avoid common pitfalls and ensure long-term success. From mastering the business aspects of coaching to leveraging both modern digital tools and traditional networking methods, Laura's advice is practical and actionable. We explore the integration of AI in coaching and how it can enhance productivity without replacing the human touch that is essential in this profession. Laura's discussion on the four M's—Messaging, Methodology, Marketing, and Management—provides a comprehensive blueprint for building a successful coaching business.

But it’s not just about business mechanics; Laura also delves into the emotional aspects of coaching and the importance of self-care. Understand the significance of clear contracts, policies, and the structured approach needed to thrive. We also touch on the future of the coaching profession, with exciting possibilities for younger generations. Tune in to learn about various programs designed to support coaches at different career stages and how you can access a free issue of Choice magazine. Subscribe to Beyond the Page and embark on your journey to mastery with expert insights and inspiring stories.

Watch the full interview by clicking here.

Find the full article here.

Learn more about Laura Berman-Fortgang here.

Laura has provided a Free Gift to the choice listeners.
Six Steps to Go From Solo-Practitioner to Sensational Brand

Grab your free issue of choice Magazine here - https://choice-online.com/