Megan Bowen, CEO of Refine Labs, joined us to discuss innovative marketing strategies. Megan, a recognized figure in the marketing industry with a 17-year career in B2B SaaS companies, shares insights on common marketing leadership mistakes under pressure for revenue targets, the necessity of organizational alignment, and the importance of high-quality lead acquisition. The conversation touches on organic social strategies, collaborative forecasting for realistic goal setting, and the utilization of data for improved marketing decisions.

The episode is filled with practical advice for business owners, marketing leaders, and those looking to optimize their company’s growth strategies within budget constraints.

00:38 Discussion on Marketing Pressures

01:39 Common Mistakes While Marketing Under Pressure

04:37 Understanding Lead Gen vs. Demand Gen

10:22 Transitioning from Lead Gen to Demand Gen

18:50 Balancing Growth with Budget Constraints

22:03 The Importance of Effective Ad Creative

27:35 Collaborative Revenue Forecasting

Become an Unpolished MBA Guest: https://unpolishedmba.com

LinkedIn: https://www.linkedin.com/in/meganwhitebowen/

Company: Refine Labs https://www.refinelabs.com/

LinkedIn: https://www.linkedin.com/in/moniquemills/

Bio Website: https://moniquemills.biz/

TPM Focus - Strategy Firm for Startups and SMBs: https://tpmfocus.com/

Become an Unpolished MBA Guest: https://unpolishedmba.com