Part Two of my conversation with Samyr Lainé, an expert in the intersection of A-list celebrities and CPG startups and how to make this work for everyone. He is especially keen on A-list celebrity founder-operators and equity-for-endorsement deals.

In this episode, Samyr and I talk about 1) the different ways that celebrities get involved and the pros and cons of each, 2) the increasing business savvy of celebrity founders, and 3) the difference between celebrity founders and celebrity CEOs...

Samyr Lainé is an investor, Olympian, brand builder and operator with a background in sports & entertainment. He is currently Managing Partner and GP of Freedom Trail Capital, former SVP of Operations & Strategy at Westbrook, and former Senior Director of Operations at Roc Nation. Prior to working on celebrity ventures for Will & Jada Pinkett Smith (at Westbrook) and JAY-Z (at Roc Nation), Samyr worked in the sports industry at Major League Soccer and Monumental Sports & Entertainment. He also finished 10th at the London 2012 Summer Olympics in the triple jump representing Haiti after getting degrees from Georgetown Law, The University of Texas & Harvard University.

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