Welcome to this conversation on Vision. Vision sometimes gets a bad rap. It's either one of those things which is just painted onto a wall somewhere and ignored. But at other times we think of Vision as being the be all and end all. We all admire those able to articulate Big Visions and position themselves as Visionaries.What I like about the session that we do on Vision, is that every time I've done this, I've done it a few times now, it always excites me again, I suddenly realize how big Vision can be and I realize that it isn't something that only certain people have. And it definitely isn't something that should be relegated to a handbook somewhere. This is something that we should all be conscious of, develop, have front and centre in our lives. The key thing is that it isn't about imagining what you are or want to be, it's about thinking about the impact that you want to have, that you want your company to have.It seems strange when we were talking about this before because in some ways, Vision is almost the starting point for a lot of the conversations we’ve had in the past. You should enjoy this - a simple model, definitions for Vision, Mission, Goals and objectives and how to create your own vision without spending millions on consultancy.Any comments let us know at podcast@coachpro.online. Thanks for subscribing, sharing and your support.Some notes from the transcript below:Stephen, Vision is a word bandied around a lot in companies and business plans. And but what is the definition we're going to use for Vision today?A Vision, whether it's a company Vision, or a personal Vision, is your ability to imagine something that hasn't yet happened. In a way that has the impact. It has passion. it's energizing. And it makes the kind of difference you really want something to make, it's being able to see in your mind something that hasn't yet happened and being able to articulate, and start to shape that, based upon the impact you want it to have. So a Vision for something is not necessarily about what you do, it's about the impact that you want it to have.Vision is about the impact - not about I want to be this is. It’s I want to make this happen. Is that the difference?If your company has the ambition to be number one, in the world or in a market or in an industry. A Vision for that would be what would we want that impact then to be? What difference would we want to make then as the number one? In a personal Vision it's not about what you want to have, be or do. It's the impact that you then want to have by having, being or doing.So an ambition is, 'we want to be number one'. Vision is we want to change the world in a certain way, or make people's lives better and if we could achieve this impact, it's not about whether we're number one, two or three. That's massively different from what you'd see on most companies walls. Their Vision would be what you would call an ambition.Often BHAGs are dressed up as a Vision, just because they're beyond what they can see at that moment and that's a good place to start. If you then move on to a Vision, and that’s what impact do I want to have with that, you can be number one in the world and hold an industry back. Or you can be number one in the world and redefine what the industry does,Vision is about the impact and this is such a big difference, As you're talking. I‘m thinking of all the different Vision statements that people have are they are just big, hairy, audacious goals. These are goal statements then that I'm guilty of myself so many times.Having big ambitious goals is fantastic. And there's an awful lot of people and businesses who do extremely well, because their goals are bigger than other people's goals. But there is a level above that, and that's Vision. And that is what can become really, really compelling. Because people might not necessarily agree with what you're aiming for. But they can really engage with the impact that, you want to have, the difference that you want to make, the cause, the purpose, something to be proud of,There’s an immediate connection to purpose which we know really motivates people and gets everyone going. And we talked about it before about finding your purpose, finding your own purpose. If you've got a Vision, then which is about impact. It's kind of easier to hitch your own personal purpose wagon to this, the bigger story cool.It really demonstrates and illustrates what your belief system is, because it's the real big reason why you're trying to achieve things. It's not just to beat everybody else,There are some people & businesses who struggle to get beyond Goals to Vision, and there are other people who have really good at Vision, but don't necessarily connect it with goals. So it's about understanding what Vision is, and where it sits in the rest of that process to make sure that if our Vision is a light bulb, that you've got all the cable that goes all the way to the socket in the wall. So ...
