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WASSUP FAM BAM! OMG, welcome WELCOME to the Rebel Marketing Club, formerly known as The Punk Yeah Podcast! This episode I”m going to take you into my lab and give you a peak behind the scenes of my rebrand and arm you with a potent little question you can ask yourself wehn you get stuck. 

So, I have officially stepped away from and grown out of The Punk Project Email Lab. I will always always always love and cherish the name, but I could feel it was getting stale because a.) it really did not relate what I did AT ALL. OR even who I was and b.) it didn’t feel like MINE. 

One of my very first business crushes was on Ash Ambirge of The Middle Finger Project, so after much toiling of my business name I settled on The Punk Project. It felt so resonate and appropriate, given that The Punk Project really was just ME rising to meet the challenge of following my inner rebel, my inner punk. And you know what? I DID. I fucking did and it made me grow so much and now I”m really stepping up and into what I love and am really fucking good at and I was ready for a name that better reflected all that. 

Listen to the episode to hear the full juice on the rebrand experience!

Click here for the full show notes transcription >>