Hello, visibility enthusiasts! Welcome to the Beyond Visibility Lounge, the podcast that explores the seen and unseen world of the supply chain, logistics, transportation, and traceability. Join your hosts, ⁠⁠⁠ ⁠⁠⁠Iliriana Kacaniku⁠⁠⁠⁠⁠⁠ and⁠⁠⁠ ⁠⁠⁠Ron Volpe⁠⁠⁠⁠⁠⁠ in an exploration of drivers of collaboration in the supply chain. In this episode, they host ⁠⁠Rose Elphick-Darling, a research fellow and project lead at Deakin University, who discusses her career journey and the importance of traceability in the food industry. She highlights the need for transparency and control in supply chains to advance performance and give consumers confidence. The collaboration between multiple stakeholders in the supply chain is crucial for the success of traceability initiatives. The Australian market has a strong demand for traceability due to the country's outward-facing population and high standards of food safety. The cost of traceability systems may be passed on to consumers, but the value it brings, such as improved inventory control and cheaper audits, offsets the cost. Challenges in data sharing and ownership still exist, but progress is being made in developing data standards and interoperability.

Takeaways:

• Transparency and control are fundamental for advancing supply chain performance and giving consumers confidence.

• Collaboration between multiple stakeholders is crucial for the success of traceability initiatives.

• The Australian market has a strong demand for traceability due to its outward-facing population and high standards of food safety.

• The cost of traceability systems may be passed on to consumers, but the value it brings offsets the cost.

• Challenges in data sharing and ownership exist, but progress is being made in developing data standards and interoperability.