• Episode 17 - Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent

  • Jul 3 2024
  • Duración: 1 h y 25 m
  • Podcast

Episode 17 - Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent

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  • Brisa Renteria on Recruiting, Hiring, Onboarding and Retaining Top Sales Talent - Industrial Growth Institute Podcast Episode # 17 with Ed Marsh Summary In this episode, Ed Marsh interviews Brisa Renteria, a sales expert and CEO of Improved Growth, about the challenges of hiring and training sales teams. The discussion covers a variety of topics including: the high cost of sales hiring mistakesimportance of behavior in sales successneed for sales managers to provide proper training and accountabilitythe misconception of sales being pushythe value of phone calls in today's digital age Brisa touches on the challenges of scaling up a business and the importance of hiring the right people, and how training salespeople compares to raising children, and how her commitment to donating a portion of her revenue to a nonprofit focused on children's cancer originated from her personal experience with cancer. The conversation then shifts to the common mistakes companies make in sales hiring and the importance of having a strong hiring process. Brisa emphasizes: the significance of onboarding, training, and coaching in retaining top sales talent - the value of using assessments to inform the hiring and development processthe importance of attracting and hiring the right salespeoplethe need for companies to be clear about the responsibilities and requirements of the role, as well as the skills and qualities needed for successthe value of creating job postings that describe the ideal person rather than just listing duties and responsibilitiesthe personal approach that female leaders often bring Takeaways Sales hiring mistakes can be costly, with expenses exceeding two to three times the salesperson's salary.Behavior is a crucial factor in sales success, and accountability is keySales managers play a vital role in training and holding salespeople accountable.Phone calls are still an effective sales tool, as many salespeople have abandoned this method.Training salespeople can be more challenging than raising children, as many salespeople are not coachable and resistant to change.Common hiring mistakes include hiring based on personality, hiring from the same industry, and lacking a structured hiring process.Sales onboarding (vs. orientation), training, and coaching are crucial for retaining top sales talent and setting them up for success.Assessments provide valuable data to inform the hiring and development process, helping identify strengths and areas for improvement.Job postings should focus on describing the ideal person rather than just listing duties and responsibilities.Female leaders often bring a personal and caring approach to leadership.Companies should embrace AI as an opportunity and explore how it can enhance their sales hiring process. Takeaway Quotes from Brisa Renteria "No matter how perfect your strategy or how brilliant your marketing or how genuine your focus on the customer, if your sales team can't execute, the rest of it's wasted." "If I had to choose one, I would say behavior is the most important in sales success." "We want to help the salesperson through the sales leader." "You have to understand what would it take for someone to be successful in your business." Check out Brisa's website LinkedIn: Brisa Renteria and Ed Marsh Twitter: Ed Marsh Instagram: Brisa Renteria/Improve Growth and Ed Marsh YouTube: @ImproveGrowth and @EdMarsh Show Transcript Chapters 00:00 Introduction and the Crisis in Sales Execution 02:33 The High Cost of Sales Hiring Mistakes 16:30 The Importance of Behavior in Sales Success 23:34 The Role of Sales Managers in Training and Accountability 28:04 The Journey of an Entrepreneur 33:56 Challenges of Training Salespeople 38:03 Common Hiring Mistakes 46:23 Importance of Onboarding, Training, and Coaching 49:49 Using Assessments in Hiring and Development 56:09 Helping Salespeople through Sales Leaders 59:08 Understanding Success in Your Business 01:03:00 The Impact of AI in Sales Hiring 01:09:19 Balancing Business and Personal Life 01:15:49 The Five Interview Questions Companies Miss 01:22:30 Improving Sales Hiring to Change Your Business #SalesHiring #SalesRecruiting #SalesManagement #SalesOnboarding #RetainingTopSalesTalent #RetainingSalesReps #SalesTalentManagement #SalesHiringProcess #CandidateAssessment #SalesCandidateAssessment #OMG #ObjectiveManagementGroup #BrisaRenteria #SalesInterviewingTips #HowToHireTopSalesTalent #Entrepreneurship #Accountability #SalesHiringMistakes #B2BSales
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