Rob Liebreich, CEO and President of Goodwin Living, discusses why the 60-year-old faith-based not-for-profit organization is a provider of choice, employer of choice, and champion of social good. Learn how Goodwin Livings complimentary Stronger Memory program has positively impacted tens of thousands of lives by improving brain health in three simple steps.

About Rob

Robert “Rob” Liebreich started his service as President and CEO of Goodwin Living in July 2019. He brings energy, compassion and a creative drive, as well as proven leadership in senior living for over 20 years.

Prior to joining Goodwin Living, Rob was the executive director of the Asbury Methodist Village (AMV), a 1400 person not-for-profit continuing care retirement community in Maryland. He has also held senior positions in marketing and operations for senior living organizations in the Washington-Baltimore metropolitan area and the Pacific Northwest.

Rob studied Business Administration and International Business and Marketing at Georgetown University and graduated 1997. He earned a Master of Business Administration with a concentration in Senior Care and Housing from Johns Hopkins University in 2005. Rob is a Certified Dementia Practitioner, and his other passions include his family, travel, mentoring and brain health.

Key Takeaways

• Goodwin Living offers complimentary educational and career path opportunities for team members—80 to 100 team members every year work on future educational goals, with Goodwin Living taking on hundreds of thousands of school debt.
• Goodwin Living's diverse team of 1,200 members represents over 65 different countries of origin, with a quarter of the team not holding U.S. citizenship. The Goodwin Living Foundation has supported more than 160 team members to become citizens, pairing them with resident mentors to study for the exam.
• A study from Japan shows that reading aloud, writing by hand, and doing simple math problems quickly on a consistent basis levels cognitive decline and, in many cases, improves brain function. Early interventions hold off the need for care.
• Stronger Memory clears the brain pathways by engaging the brain’s prefrontal cortex and hippocampus, which improves the “working memory” and improves the processing of information, based on research from George Mason University.