• Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism

  • May 15 2023
  • Duración: 5 m
  • Podcast

Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism Por arte de portada

Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • The Anheuser-Busch recent marketing campaign stirred up a lot of conversation and action from consumers -- on both sides of the issue. Now company marketing executives are on "leave," consumers across the board are angry, a boycott is in progress, sales and stocks are down, and other Anheuser brands are feeling the impact as well.

    All of this begs the question: Should PR pros be pushing corporate activism? Today we play the game of Survey Says to get some insights on what consumers actually think about corporate engagement in political and social issues.

    Every PR pro should be in tune with this data.

    Grab a pen and paper, and take some notes today as we dig in to some more PR learning love.
    Más Menos
activate_primeday_promo_in_buybox_DT
Gestión Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Episode 24 -- Anheuser-Busch: A Case Study in Corporate Activism

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles