• Episode 26 Stop thinking about accounts and start thinking about customers

  • Aug 4 2022
  • Duración: 57 m
  • Podcast

Episode 26 Stop thinking about accounts and start thinking about customers

  • Resumen

  • What you'll learn about in this episode:

    According to many experts a majority of financial service organizations are now focused on growth and innovation data initiatives, compared with a few years ago when organizations focused more on defensive initiatives including regulatory, compliance goals. In this episode we will discuss the key foundational components of becoming a data first culture, and the lessons the software development lifecycle can teach you about the culture, cohesion and psychological safety needed to ignite innovation.

    Key Takeaways

    Keys to creating a "Data-First" Culture

    The benefits of aligning company vision and technology strategy

    The role team diversity plays in innovation

    What the software development lifecycle can teach us about improving culture, recruiting and retaining talent

    Areas AI and ML are making an impact in ARM companies

    Finding cross domain sweet spots and patterns


    Guest: Kristyn Lefler  Sr. Director of Digital Strategies for Resurgent Capital Services

    Kristyn Leffler is responsible for driving revenue performance through digital channels while also elevating the overall user experience for Resurgent’s customers. Her teams are responsible for all digital campaign operations from strategic and algorithmic customer segmentation to content design and delivery and finally execution and oversight. Previous responsibilities since joining Resurgent in 2012 include managing a team of portfolio and strategy analysts, overseeing the inventory integration of large 3rd party acquisitions, and defining non-performing judgment strategies. She holds an MS in Applied Economics and Experimental Statistics from Clemson University and a BS in Business Administration from Duquesne University.

    When she’s not working, parenting, or hosting a weekly pizza night for friends and neighbors, Kristyn enjoys reading (almost anything) and listening to podcasts on long morning walks.

    Resources:

    Website: https://www.resurgent.com/

       LinkedIn Personal:https://www.linkedin.com/in/kristynbradyleffler/

    Email: kristyn.leffler@gmail.com

        Company LinkedIn:  https://www.linkedin.com/company/resurgent-capital-services/

    HBR Why becoming a data driven organization is so hard

    The 4 most common mistakes plaguing data science and AI for Debt Collection

    Interactions ARM trends survey

    Three lessons from the software development lifecycle to improve recruitment and retention

    Matt Mullenweg Podcast The Future of Work


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