• Episode 290 - The Retention Revolution: Insights on Email Marketing, DTC Growth, and the Future of eCommerce

  • Aug 14 2024
  • Duración: 48 m
  • Podcast

Episode 290 - The Retention Revolution: Insights on Email Marketing, DTC Growth, and the Future of eCommerce

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  • Resumen

  • The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink email strategies, and the changing landscape of DTC.

    Key topics explored:


    -The critical distinction between marketing to prospects versus customers, and understanding when to “hammer” and when to “nurture.”


    -Why sending more frequent emails can counterintuitively improve deliverability and engagement.


    -The growing importance of financial literacy and data-driven decision-making in the DTC space, with examples of brands excelling in this area.


    -How to effectively leverage click data as a powerful feedback loop for understanding customer preferences and refining your marketing messages. Most brands think they are utilizing click data, but they aren’t.


    -The benefits of an omni-channel approach and why successful brands are expanding beyond pure DTC to include retail and marketplace presence.
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