• Episode 3 - The Creative Process to Supercharge Your Facebook and IG Ads (And Why Creative is Almost All that Matters) with Nick Shackelford

  • Apr 18 2022
  • Duración: 51 m
  • Podcast

Episode 3 - The Creative Process to Supercharge Your Facebook and IG Ads (And Why Creative is Almost All that Matters) with Nick Shackelford

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  • Resumen

  • Nick Shackelford was a pro soccer player for the LA Galaxy turned online marketing superstar. You’ve probably seen him featured in FOUNDR magazine or speaking on stage of the wildly successful event he co-founded - Geek Out. 

    I first met him when we both spoke at Ezra Firestone’s event in Denver several years ago and I’ve been a fan ever since. Nick is a master of media buying. He knows how to build agencies. And he has a really fresh take on creatives. We go deep into his creative process in this episode.

    Here’s a look at what we cover:

    • How a lack of diversity in your ads could be killing your results.
    • Nick’s agency’s creative process. This is pure GOLD.
    • How to use Amazon reviews to jump start your creative process - This strategy is so simple, so effective, you’ll kick yourself for not having used it.
    • How a tool called, Monkey Learn, can help you key in on the right words and hooks to use with your audience.
    • Why audience targeting is nearly dead and creative is KING.
    • How Nick uses Creative Strategist and why you should consider one too.
    • How to work with the algorithm rather than against it. 
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