On this episode of Which Apps for Business, myself, Nadya Birca and Jonathan Fink have sat down with Xenia Muntean, the CEO of the content marketing collaboration and approval platform - Planable.

🥁 Over 5,000 brands such as Christian Louboutin, Viber, Hyundai, and the United Nations, use Planable in their day-to-day operations. Prior to launching Planable, at just 20 years, Xenia founded a digital marketing agency and led social for prominent clients such as Coca-Cola. Xenia was featured in the Forbes 30 under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. She graduated from Tim Draper’s startup academy in Silicon Valley and participated in the Techstars London Accelerator in 2017 with Planable. In 2019, Xenia published a book – The Manifesto on Content Marketing Team – and has launched a podcast, People of Marketing, where she talked with high-profile guests from the marketing industry, such as Kevin Young, Head of Audience at The Economist, and Stuart Stobbs, Chief Creative Officer at McCann1886. Since we've launched Which Apps for Business? podcast to support growth marketers and young entrepreneurs to help them choose the right apps and tech stack for their business some of the key questions we've asked Xenia revolved around:

🎯optimization of her own and her team's workflows,

🎯 what was the day-to-day of a social media marketer BEFORE and how is it looking AFTER Planable was launched: is it making a difference?

🎯 does it help solve a real issue for social media marketers and

🎯 what are some of the most common challenges it helps address? During an interview of almost an hour we've tackled various angles: Planable as a platform, as a viable entity with its own needs and constant 'wants' (another way of describing the R&D:). I was pleasantly surprised for instance that the C-funded high-growth start-up feeds its roadmap from its clients' feedback, both the roadmap and the feedback being openly and publicly available for customers to upvote and comment on new releases. Some of Xenia's quotes I depicted from our conversation: - 'We've come up with the app idea when during our day-to-day agency workstream we've found ourselves drowning in neverending comms aiming to simply approve a social media post or an ad. Communication between teams was fairly fragmented and we've had to start mocking up fake accounts to help clients visualize new content in a form of a Facebook timeline or an Instagram feed/layout. Obviously, not an ideal scenario:). We didn't want to waste our time fighting for views and approvals hence how - Planable was born🚀'. Tune in to hear for more, simply join in our 'fireside chat', take a step forward and let us know what have you enjoyed most, which parts you'd love to hear more of (or less of:), let's have a discussion point to get to a format you'd value most in the long run.

Gratefully yours, Nadya and Jon

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