As seniors around the country find out if they’ve been accepted into their dream colleges, stress builds as decisions loom. The first of May is the deadline for seniors to pick their college and is considered National College Decision Day in the United States.

As competition continues to grow tougher year after year, many families are finding themselves navigating conversations about future plans, broken hearts, and what happens when your student doesn’t get the acceptance letter from their dream school. Rejection isn’t easy, especially when it comes to something as important as college admissions decisions. But if you approach it with empathy and understanding, you can help your student cope better with this difficult situation and move forward toward new opportunities and dreams.

My guest today is Kevin Kovaleski. Kevin is the Associate Vice President for Communications in the Office of the Executive Vice President and University Provost at ASU. He leads the communications team at ASU that designs and executes communications strategies that have contributed to ASU enrolling over 177,000 students per year.

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