In this episode, Jon delves into podcast scheduling and frequency, exploring how often podcasters should release episodes and what factors should be considered when making this decision. He discusses the pros and cons of various release schedules, offering insights into the best days and times to publish episodes based on genre and target audience. Jon emphasizes the importance of consistency and reliability in establishing credibility and fostering a loyal audience. He also walks through a step-by-step guide to planning and scheduling episodes in advance for a smooth and timely release.

Takeaways

• Choose your podcast release frequency based on your capacity to produce consistent content.
• Weekly releases can increase downloads and credibility but may be hard to sustain with other commitments.
• Bi-weekly releases offer a good balance between consistency and manageable workload.
• Mondays and Fridays are ideal release days for personality-driven podcasts.
• Publishing episodes early in the morning can engage listeners during their daily routines.
• Planning episodes in advance ensures timely releases and reduces last-minute stress.
• Consistency and reliability are essential for building trust and a dedicated listener base.

Chapters
00:00 - Introduction and Overview
02:24 - Determining the Frequency of Podcast Episodes
05:44 - Considering the Challenges of Weekly Releases
08:05 - Exploring Bi-Weekly Releases as an Alternative
11:23 - The Power of Releasing Episodes on Mondays and Fridays
14:14 - Working Backwards from the Release Date
17:11 - Building Credibility and a Loyal Listenership through Consistency

Resources

• Download the Wayfare Podcast Strategy Workbook
• Need help with your podcast? CLICK HERE
• Need help starting your podcast? CLICK HERE

Versions

• Check out our video version of the podcast.
• Check out our audio version of the podcast.

Acknowledgments
A big thank you to:

• Kath - Creating the podcast artwork (You can find more of her work here)
• Anna - Wayfare's Admin Assist.
• Matt - Graphics creation for the show
• Dan - Post-production work

For any additional questions, please reach out through this link.

Thank you for listening!