• Episode 51: Strategic Leadership and Nonprofit Management with Lee Wochner, CEO of Counterintuity

  • Aug 28 2024
  • Duración: 33 m
  • Podcast

Episode 51: Strategic Leadership and Nonprofit Management with Lee Wochner, CEO of Counterintuity

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  • Resumen

  • In this episode of the Throttle Up Leadership Podcast, host Dr. John Dentico converses with Lee Wochner, CEO and Creative Strategist of Counterintuity, a marketing agency focused on helping nonprofits achieve their missions. Lee, also an award-winning playwright and former newspaper reporter, shares insights on the common mistakes that nonprofits make, the importance of strategic thinking, and the evolving nature of leadership in the nonprofit sector. He emphasizes the significance of branding, core values, volunteer management, and the impact of having a clear, galvanizing mission statement. Together, they discuss the human need for meaning and how nonprofits can engage volunteers by aligning them with meaningful work. Lee also shares his personal experiences and thoughts on combating cynicism and fostering a can-do attitude.

    00:00 Introduction and Guest Introduction

    01:05 Common Mistakes Nonprofits Make

    03:00 Strategic Thinking vs. Strategic Planning

    05:30 The Changing Nature of Nonprofit Leadership

    07:34 Building Membership and Contributions

    11:25 The Importance of Branding for Nonprofits

    19:14 Effective Use of Volunteers

    24:13 The Power of Meaning and Contribution

    26:58 Conclusion and Final Thoughts
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