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The entrepreneurial journey of Jac Chetland, co-founder of Surreal, a rising star in the United Kingdom’s health food industry. Jac reflects on his personal and professional background, sharing how his experiences and insights led to the creation of Surreal. We explore the inspiration behind their innovative fitness cereals, the rigorous research and development process, and the challenges of entering a competitive market. Jac also discusses the strategic thinking behind their viral marketing campaigns, particularly their humorous and unconventional approaches that have captured widespread attention.

You will gain a behind-the-scenes look at how Surreal secured significant retail listings, like their recent partnership with Sainsbury’s, and how they’re navigating the complexities of scaling a startup in a rapidly evolving industry. Jac shares valuable lessons on financial planning, branding, and the importance of staying ahead of market trends, offering actionable advice for aspiring entrepreneurs and industry veterans alike. A must-listen for anyone interested in the intersection of health, innovation, and business strategy.

Find out more on Surreal

Visionary Times, a podcast dedicated to uncovering the remarkable journeys of hidden champions in the business world.

Hosted by Ernany Jasmin, founder of WSQR, Visionary Times aims to bring to light the stories of innovative and impactful businesses that often fly under the radar. Whether you’re an aspiring entrepreneur, a seasoned business professional, or simply interested in discovering new brands, Visionary Times offers a wealth of knowledge and inspiration.

In a landscape dominated by well-known corporations and industry giants, countless exceptional businesses remain unnoticed despite their significant contributions. Visionary Times exists to change this narrative by spotlighting these hidden champions. Through engaging storytelling and insightful conversations, the podcast provides a platform for these companies to share their journeys, challenges, and successes.

Visionary Times seeks to inspire and educate its listeners, making the world of business accessible and relatable to everyone. By demystifying the complexities of entrepreneurship and leadership, the podcast

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Visionary Times, a podcast dedicated to uncovering the remarkable journeys of hidden champions in the business world.

Hosted by Ernany Jasmin, founder of WSQR, Visionary Times aims to bring to light the stories of innovative and impactful businesses that often fly under the radar. Whether you’re an aspiring entrepreneur, a seasoned business professional, or simply interested in discovering new brands, Visionary Times offers a wealth of knowledge and inspiration.

In a landscape dominated by well-known corporations and industry giants, countless exceptional businesses remain unnoticed despite their significant contributions. Visionary Times exists to change this narrative by spotlighting these hidden champions. Through engaging storytelling and insightful conversations, the podcast provides a platform for these companies to share their journeys, challenges, and successes.

Visionary Times seeks to inspire and educate its listeners, making the world of business accessible and relatable to everyone. By demystifying the complexities of entrepreneurship and leadership, the podcast aims to empower individuals to pursue their own entrepreneurial dreams and discover new, innovative brands.

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