In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping.

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• 4:07 – How directly should I position my product against incumbents?
• 8:25 – Making and testing changes to your H1
• 12:22 – Identifying and qualifying niches based on traffic
• 18:07 – Should I skip a “Step 1” or “Step 2” business to start a SaaS?
• 20:16 – How a tech stack affects valuations
• 27:29 – Differentiating between B2B and B2C

• Apply for MicroConf Masterminds before June 12th 2024
• Ask a Question on SFTROU
• Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions
• Start Small Stay Small by Rob Walling
• The SaaS Playbook by Rob Walling
• The Stair Step Method of Bootstrapping
• Similarweb
• Vertical SaaS vs Horizontal SaaS - Which is More Profitable?

If you have questions about starting or scaling a software business that you’d like for us to cover, please