• Episode 8: Nicole Silver (Volta Charging, Button, Moat, Operative) on B2B Storytelling and Strategy

  • Mar 12 2024
  • Duración: 15 m
  • Podcast

Episode 8: Nicole Silver (Volta Charging, Button, Moat, Operative) on B2B Storytelling and Strategy

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  • Resumen

  • In this episode hosts Dan Rosenberg and Stephanie Shelton talk with B2B marketing expert, Nicole Silver, about audience engagement, storytelling, technology impact, and strategic approaches. Nicole shares experiences from her career transitions, highlighting the importance of understanding audience needs and the power of technology in marketing. The conversation delves into the intricacies of B2B marketing, emphasizing the significance of prioritizing audience-focused strategies and the evolution of Account-Based Marketing (ABM).

    00:32 Introducing Nicole Silver

    02:36 The Complex World of B2B Marketing

    04:14 Leveraging Technology in Marketing

    07:01 Rethinking B2B Marketing Strategies

    07:55 The Power of Audience-Centric Marketing

    08:43 Wishes and Wins in B2B Marketing

    13:06 Reflecting on Key Takeaways
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