In this episode we chat to CEO and co-founder of Islamic Finance Guru ('IFG'), Ibrahim Khan about what Islamic finance is and why he is passionate about the work IFG does to help promote and develop the market for Islamic finance products through free information and education. We talk about the differences between Islamic finance and ethical investing and the journey of how IFG was started through an online blog at university and developed into the impressive platform and knowledge bank it is today. Through financial education and supporting Muslim entrepreneurs Ibrahim and his co-founder decided to use IFG as a vehicle to target the challenge of Muslims being a quarter of the world's population but 20% poorer than the rest of the world. We talk about how IFG tries to demystify Islamic finance products and IFG's investment arm which invests in startups which work on solving real world problems. Ibrahim talks us through his journey from working as a corporate lawyer, thinking through what he really wanted to achieve and transitioning into the Islamic finance and venture capital space. Ibrahim finally talks about the opportunities for innovation in the Islamic finance space and how we all can can get more involved.