Are you interested in becoming a doula or jumping into birth work full time? In this solo episode, Heidi dives into frequently asked questions about how she started and sustained a professional doula business!

She talks about her journey into doula work (more about that on Episode One of the podcast!), figuring out a business model, how she got her first few clients, building a trusted reputation in her community; and then the ins and outs of marketing, SEO, and financials.

Heidi reminds listeners that you can be a doula in any capacity, as the original doula was the community members who helped pregnant families during their transition into parenthood; but if you want to build a professional business that actually brings home a full-time income, you need to treat it as such... A BUSINESS!

Resources mentioned:

Julia at Doula Design Co. (use this link and the code DDC10AFF for 10% off your purchase)

Lili for Business Banking

Squarespace for Easy Website Building (can purchase pre-made doula website templates that are compatible with Squarespace through Doula Design Co.)

Quickbooks Online

Check out Heidi's Course, "Build Your Hospital Birth Skills" for more education on expanding your business into more medicalized birth settings.

If you have any questions for Heidi about today's episode, don't hesitate to reach out at themomsinthemiddle.com or via Instagram DMs.

We hope you enjoyed this episode! If you want connection with other Moms in the Middle, make sure to follow us on Instagram --> Heidi and Elly