This podcast transcript features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:

Eric's Journey:

Eric shares his journey into pest control, starting at 18 after his brother-in-law convinced him to sell pest control services during summer. Initially skeptical, he was drawn back to the industry the following summer due to the attractive earnings.

Door-to-Door Sales:

Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting pros like strong route density and goal-setting opportunities. However, poorly trained reps and aggressive tactics can lead to area "burnout," damaging brand reputation.

Training & Weekly Meetings:

Nutura holds weekly training meetings for technicians to discuss pest issues, customer communication, and service protocols. They emphasize camaraderie, product safety, ladder safety, and incentive programs, encouraging technicians to pursue high-quality customer reviews.

Review Strategy:

Nutura uses the Applause platform to streamline review collection, allowing technicians to earn tips directly. The platform provides customers with a review prompt and enables technicians to see their leaderboard standings.

Marketing and Lead Generation:

Nutura focuses heavily on digital marketing, particularly Google ads, and emphasizes local search engine optimization (SEO). Although they have experimented with platforms like Angie and Thumbtack, Google remains their primary source for qualified leads.

Hiring Process:

Nutura primarily relies on referrals for hiring, with 85-90% of their employees coming through employee networks. They offer bonuses for referrals that lead to long-term hires and prioritize accountability and interpersonal skills during interviews.

Bug Bux Community:

Eric and his partner Allen Draper founded the Bug Bucks Facebook group to provide pest control owners a platform for sharing insights. The Bug Bux podcast interviews industry experts, vendors, and owners to offer advice and insights.Bug Bux Plus is a subscription training platform offering courses on billing, sales, and service protocols.

Advice for New Business Owners:

New pest control businesses should establish a strong digital presence and leverage their networks to secure their first 100 customers. They should work on branding, refine their value proposition, and actively engage potential clients through social media.

Eric Bassett, Co-Owner of Natural Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/Facebook: https://www.facebook.com/eric.bassett.129Instagram: https://www.instagram.com/iamericbassett/Bug Bux Podcast: https://g.co/kgs/qgoxfGnBug Bux+: https://www.bugbuxplus.com/Natura Pest Control: https://www.naturapc.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO:Facebook: https://facebook.com/PestCoSEO/ LinkedIn: https://linkedin.com/company/pestcontrolseo/ Instagram: https://instagram.com/pestcontrolseo Twitter: https://twitter.com/@pestcoseo TikTok: https://tiktok.com/@pestcontrolseo Pinterest: https://pinterest.com/pestcoseo/ YouTube: https://youtube.com/@PestControlSEO Podcast: https://podcasters.spotify.com/pod/show/pestcontrolseo Google Business Profile: https://maps.app.goo.gl/2P5dmRqu4T4q35cq8 Leave a Review: https://g.page/r/CWw_1-pP6iu7EBM/review Visit Website: https://pestcontrolseo.com #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing