In this episode, Dylan chats with branding expert Howard Lim, founder and CEO of How Creative where he shares his insights on transforming startups into multi-million-dollar companies through effective branding strategies.

With over 30 years of experience, Howard discusses the crucial elements of branding, from strategy and identity to brand management. He emphasizes the importance of branding before marketing and provides practical tips for Etsy sellers to differentiate their products in a crowded market.

Learn how to make your brand stand out and achieve sustainable growth with actionable steps and examples of successful rebranding projects.

In this episode, we discuss:

[01:26] Howard Lim's Journey: From Digital Age to Fortune 500

[03:35] The Essence of Branding: Strategy, Identity, and Management

[07:41] Case Study: Successful Rebranding of WSS

[14:02] Branding vs. Marketing: Key Differences and Priorities

[16:21] The Role of Personal Branding and Legacy Brands

[19:25] Evolving Your Brand: Annual Iterations and Core Values

[21:59] The Importance of Annual Product Assessments

[22:20] Bringing in Experts for Evaluations

[23:03] The Role of Advisors in Business

[23:51] Staying Relevant in a Changing Market

[25:43] The Value of Global Inspiration

[26:56] Common Branding Mistakes

[28:09] The Difference Between Generic and World-Class Brands

[31:45] Strategies for Scaling and Growing Your Brand

[36:06] The Branding Assessment Process

Connect with Howard:

Website: https://www.howcreative.com/

LinkedIn: https://www.linkedin.com/in/howcreative/

This is the story of how Chynna made $30K in a single month on Etsy In this video, we explore the workspace of Chynna and Jeff at their home in Las Vegas, NV. Their story is an inspiration to new Etsy sellers who are considering starting on Etsy and quitting their day job to pursue a life of financial freedom. 📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac 📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10 🏆 Student Results https://www.dylanjahraus.com/student-testimonials 📷 Instagram - https://www.instagram.com/dylanjahraus/ 🎙️ Check out our PODCAST! Apple Podcast: https://apple.co/3rzehXL Google Podcast: https://bit.ly/3fIMn92 👋 WHO AM I? Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, Dylan sits down with Lisa Byrne, a seasoned ecommerce marketing coach from Australia.

They delve into the importance of mindset for achieving success in ecommerce, especially in 2024. Lisa shares her journey from corporate television to coaching, emphasizing the significance of brand foundations, organic marketing, and strategic planning for scaling businesses.

The discussion also covers mindset challenges that women often face, the importance of self-worth and money mentality, and practical advice on marketing and increasing profits.

Listen in for actionable insights and inspiring stories, including a client case study highlighting the power of storytelling and personal branding.

In this episode, we discuss:

[01:32] Lisa's Journey from TV to E-commerce

[05:22] The Importance of Brand and Marketing Foundations

[08:49] Realistic Timelines for E-commerce Success

[16:20] Mindset Barriers and Overcoming Them

[21:50] Success Stories and Practical Advice

[24:59] Quick Tips to Increase Profits

Connect with Lisa:

Website: https://www.lisabyrne.com.au/
Instagram: https://www.instagram.com/lisabyrnemarketing

In this video, CEO and CPA Salim Omar answers your questions about saving money when filing your Etsy taxes. Specializing in e-commerce tax advising, Salim breaks down everything you need to know to keep more money in your pocket during tax filing season. FREE CONSULTATION WITH SALIM: esenshi.com/dylan 📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac 📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10 🏆 Student Results https://www.dylanjahraus.com/student-testimonials 📷 Instagram - https://www.instagram.com/dylanjahraus/ 🎙️ Check out our PODCAST! Apple Podcast: https://apple.co/3rzehXL Google Podcast: https://bit.ly/3fIMn92 👋 WHO AM I? Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! ⌚︎ Timestamps: 0:00 - Introduction 0:43 - Salim Omar 2:01 - How Much To Earn Before Filing 2:32 - Writing Off Vacations 3:58 - How To Prepare For Taxes 5:19 - How To Open an LLC 6:01 - Best Business Filing Types 8:02 - Saving For Retirement 9:27 - Will I Get Audited By The IRS? 11:36 - Writing Off Coaching 12:17 - Do I Need a CPA?

In this episode, Dylan interviews Joie Roberts, a seasoned Amazon seller, about her remarkable journey from an initial failed product to building a seven-figure business within a year.

Joie elaborates on her challenges, product choices, and the critical role of mentorship in her success. She also shares valuable insights on inventory management, marketing strategies, and overcoming failure.

This episode offers actionable advice for both beginner and experienced sellers aiming to scale their e-commerce businesses.

In this episode, we discuss:

[01:58] Joie’s Amazon Journey: Lessons Learned

[07:36] Challenges and Strategies in Amazon Selling

[14:01] Building and Exiting a Successful Brand

[15:24] Current Ventures and Future Plans

[19:31] Advice for Aspiring Amazon Sellers

[25:14] Expanding Beyond Amazon

[31:00] Coaching and Resources for Sellers

Connect with Joie:

Website: www.amzfearless.com

Instagram: https://www.instagram.com/joieroberts.official

Brutally Honest Advice to Fix Your Etsy Listings... In this video, I break down the reasons your trending Etsy listings aren't getting sales. If you've seen our Top Trends videos and have added some of these trends to your Etsy shop, you need to avoid these common mistakes that are keeping your listings from getting sales! 📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac 📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10 🏆 Student Results https://www.dylanjahraus.com/student-testimonials 📷 Instagram - https://www.instagram.com/dylanjahraus/ 🎙️ Check out our PODCAST! Apple Podcast: https://apple.co/3rzehXL Google Podcast: https://bit.ly/3fIMn92 👋 WHO AM I? Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, I sit down with Erin Alexander, a Shopify expert and creator of Product Powerhouse where we discuss transitioning from Etsy to Shopify. We cover the importance of SEO, setting realistic expectations for traffic and revenue, and best practices for maintaining an online store on Shopify.

Erin shares her journey of becoming a Shopify expert, time-saving tips for entrepreneurs, and how she manages her two businesses. They also touch on building trust with customers and optimizing product listings. The episode emphasizes the significance of consistency, authenticity, and engagement in driving traffic and sales on Shopify.

In this episode, we discuss:

[02:10] Erin's Journey with Shopify

[04:26] Managing Multiple Shopify Stores

[07:33] Driving Traffic to Your Shopify Store

[09:28] Realistic Expectations and Passive Income

[13:55] Balancing Entrepreneurship and Motherhood

[22:24] Building Trust and Credibility on Shopify

[24:39] Building Trust Through Authenticity

[25:22] Navigating the World of Ads

[25:54] The Power of Organic Growth

[26:17] Maximizing Email Marketing

[29:05] Outsourcing and Hiring VAs

[30:41] Effective Marketing Strategies for Shopify

[32:55] Optimizing SEO for Your Store

[38:08] Identifying Your Ideal Client

Connect with Erin:

Website: www.productpowerhouse.co

Instagram: https://www.instagram.com/product.powerhouse/

About Erin Alexander:

Erin Alexander is a curly-haired, plant-loving, coffee maven that helps shop owners show up online with confidence. She believes that running a product-based business is a whole different ball game than what’s being taught by all the online gurus. If you’re ready to grow the visibility and online presence of your Shopify store, she's the person for you. She's also the host of the Product Powerhouse Podcast.

Product Powerhouse is a web design agency for product-based businesses. We help shop owners build, grow and scale their online shops with the power of Shopify, through our services, podcast, and courses.

In this episode, I break down the way to hack the Etsy algorithm to get your listings on the first page of Search Results. My team and I have helped over 3,000 Etsy sellers with this, and there's no reason why you can't see the same success in your Etsy shop, too! 📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac 📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/program-strategy-call?month=2022-10 🏆 Student Results https://www.dylanjahraus.com/student-testimonials 📷 Instagram - https://www.instagram.com/dylanjahraus/ 🎙️ Check out our PODCAST! Apple Podcast: https://apple.co/3rzehXL Google Podcast: https://bit.ly/3fIMn92 👋 WHO AM I? Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!