Kaori Iida and her team at NHK have been at the forefront of tackling the growing spread of digital misinformation in Japan.

In this episode, Emilio San Pedro speaks with Kaori, about the unique concept of 'Impression Zombies,' a new phenomenon emerging in Japan's media landscape.

Their discussion covers how these zombies amplify disinformation and their wide-ranging impacts which have even included delaying disaster response efforts. Emilio and Kaori also discuss NHK's pre-bunking strategies, their social listening team, and the vital role of human oversight in combating digital misinformation.

Join host Laurent Frat as he sits down with Judy Parnall from the BBC to chat C2PA, an open standard designed to verify the origins and history of digital media in the fight against misinformation. In this episode, Judy unpacks the complexities of C2PA, exploring how it’s shaping the future of media authenticity and content certification in journalism. They discuss its role in building trust and transparency, the ethical challenges it addresses, and the collaborative efforts needed for successful implementation. The episode also closes with a look at how broadcasters and tech companies must continue innovating and working together to safeguard content integrity.

Kalle Kovacs, Digital Editor at Swedish Radio, joins Laurent Frat to explore the integration of AI in journalism. As an advocate for AI’s creative potential and an expert in effective prompting, Kalle discusses the impact of AI when used creatively and effectively by journalists. This episode delves into the rapid evolution of AI, ethical considerations, and the importance of skepticism to ensure responsible use. Kalle emphasizes the significance of clear communication with LLMs, addresses data privacy concerns, and shares his approach to maintaining a human touch in AI-assisted journalism. The conversation concludes with a look at the promising future of collaboration among EBU members to enhance accessibility and efficiency.