Event Marketing: Redefined Podcast Por Matt Kleinrock arte de portada

Event Marketing: Redefined

Event Marketing: Redefined

De: Matt Kleinrock
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Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.


We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.

We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.


Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!

“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.

© 2025 Event Marketing: Redefined
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Episodios
  • EP 166 | Beyond the RFP: How Smart Venue Sourcing Drives Better Events
    Nov 5 2025

    Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before.

    Between skyrocketing pricing, surprise fees, and increased pressure to deliver inclusive and sustainable experiences, venue sourcing is more complex than it’s ever been. Yet event pros are still expected to “just figure it out” on their own.

    In this episode, Michael Hudson shares 30+ years of sourcing expertise—debunking the biggest myths in venue sourcing and showing what to watch for, how to negotiate, and how to choose partners that protect both your budget and your attendee experience.

    Here’s a glimpse of what you’ll learn:

    ✅ How to see total value—not just room rate—by evaluating concessions, flexibility, and hidden fees

    ✅ When it’s worth outsourcing sourcing (and how to stay in control when you do)

    ✅ How sustainability and accessibility are now core sourcing requirements, not box-checking

    If you’re anxious about making venue decisions, this episode can save you time, money, and a whole lot of stress.

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    Connect with Michael Hudson
    LinkedIn: https://www.linkedin.com/in/michael-hudson-b1420a7/

    Connect with Matt Kleinrock
    LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
    Company: https://rockwayexhibits.com/

    🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

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    30 m
  • EP 165 | On the Brink of Burnout? Build Capacity to Thrive in Event Marketing
    Oct 29 2025

    Event marketers are some of the most capable professionals out there. They juggle strategy, logistics, leadership expectations, and ROI goals all at once.

    But the truth is, there’s only so much they can control. Leadership decisions, last-minute changes, and competing metrics often leave them reacting instead of leading. And that constant pressure? It’s what pushes even the best to the edge of burnout.

    In this episode, Princess Castleberry, CEO of Castleberry Global and creator of the Live, Lead, and Build Leverage™ Framework, joins Coty Adams to help event marketers reclaim their clarity and capacity. Princess breaks down how to identify your triggers, manage stress before it manages you, and lead with more confidence—even when you can’t control every variable.

    Learn how to:

    ✅ Recognize the triggers draining your capacity and turn them into data that drives better decisions

    ✅ Build discipline and self-alignment when demands feel nonstop

    ✅ Protect your energy and clarity so you can lead teams (and yourself) through high-pressure cycles

    Join us live to learn how to stop running on fumes and start leading with leverage.

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    Connect with Princess Castleberry
    LinkedIn: https://www.linkedin.com/in/princesscastleberry/

    Connect with us

    Coty Adams: https://www.linkedin.com/in/cotykadams/

    Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

    Our Company: https://rockwayexhibits.com/

    🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

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    53 m
  • EP 164 | EXHIBITORLIVE 2025: The Real Challenges Facing Event Marketers
    Oct 22 2025

    Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their tracks was simple: “What’s the biggest challenge event marketers are facing right now?”

    And the answers said a lot.

    Event pros from every corner of the industry opened up about the real pressures behind the scenes. From proving ROI and fighting for executive buy-in, to balancing endless stakeholder opinions, to adapting to a new generation of attendees who expect authenticity, purpose, and sustainability in everything they experience.

    Hosted by Coty Adams (VP of Sales & Marketing) and Mollie Stahl (Senior Account Executive) from Rockway Exhibits + Events, this compilation captures honest, unfiltered insights straight from the show floor.

    You’ll hear how marketers are:

    ✅ Redefining ROI and KPIs to finally earn a seat at the table with leadership

    ✅ Navigating stakeholder overload while staying grounded in strategy that actually works

    ✅ Tackling sustainability and generational shifts with creative, practical solutions

    Listen in for a pulse check on where event marketing really stands in 2025—and what today’s challenges say about where it’s headed next.

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    Connect With Us

    Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

    Coty Adams: https://www.linkedin.com/in/cotykadams/

    Mollie Stahl: https://www.linkedin.com/in/molliestahl/

    Our Company: https://rockwayexhibits.com/

    🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

    Más Menos
    24 m
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