Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.

In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a live case study in what it looks like when an event is planned more intentionally from end to end.

From pre-show planning and alignment to on-site engagement and post-event momentum, they walk through how thinking about events as a full campaign—not just a moment—can change outcomes.

They also share key takeaways from the “State of the Race” poll, revealing what event marketers are trying to achieve right now, what is getting in the way, and why the gap between strategic expectations and day-to-day execution keeps holding teams back.

You’ll learn:

✅ How to approach events as a full campaign (pre, during, and post), not just a booth experience

✅ Where creativity and scrappiness actually show up and how to use them to drive engagement

✅ What 150+ event marketers are focused on right now, and what’s slowing them down

This is a practical conversation for marketers who want to create stronger event outcomes without pretending they operate in perfect conditions.

--------------------

Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation.

In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prioritize relationships and real business outcomes from the start.

You’ll learn:

✅ Why depth beats scale when it comes to executive events

✅ How to align purpose, people, and experience to drive real outcomes

✅ What most teams get wrong about VIP dinners, roadshows, and exec forums

As more teams invest in smaller, high-touch events, the question isn’t whether to do them, it’s how to do them well.

Stephanie shares a clear, practical framework for building bespoke experiences that are intentional, audience-first, and tied to real business goals. From defining purpose upfront to shaping the full attendee journey, she explains how these events can strengthen relationships, create meaningful conversations, and move deals forward.

With over 25 years of experience leading global event programs, her perspective is grounded in what actually works in the field, not just in theory.

If you’re rethinking your event strategy, this is a must-listen for making your smaller events matter more.

----------------------------------

Connect with Stephanie Hunicke
LinkedIn: https://www.linkedin.com/in/stephhunicke/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what actually drives pipeline today.

Learn:

✅ Why “show up and pitch” is killing engagement and what to replace it with

✅ How pre-show and post-show strategy often matter more than the booth itself

✅ What it really takes to turn events from a cost center into a revenue driver

In this guest appearance on the Behind the Experience Podcast, Matt Kleinrock joins Francisco Opazo of Eventify to unpack the shift happening across trade shows and B2B events.

The conversation goes beyond booth design and into strategy -- covering audience intent, experience design, and how today’s attendees engage on the show floor.

From aligning sales and marketing to rethinking how events influence the full customer journey, this episode challenges the way most teams approach events today and what needs to change moving forward.

If you want your events to actually drive pipeline, not just check a box, start here.

----------------------------------

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined