With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results.

But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.

So we’ve brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost of Conversations.”

François and Matt dive into:

✅Discovering why not all event interactions are created equal and how to measure the true impact of meaningful business conversations.

✅How François's method can help you work backwards from desired outcomes to create a focused and effective event plan.

✅The common mistakes companies make when calculating ROI and how to avoid them to ensure your event dollars are well spent.

If you’ve ever felt overwhelmed by the complexity of proving your event’s ROI, or you’re eager to fine-tune your strategy in this post-pandemic landscape, this episode is exactly what you need!

Connect with François

On his LinkedIn: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Mentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events industry?

We all know the journey to success can be challenging, filled with uncertainties and questions—and that's exactly where having a mentor can make all the difference.

Morgan Wood, Marketing and Events Manager at Q-PAC, reached out to us in search of guidance, and we immediately thought of Gerilynn Marburger, Director of Global Events at Hewlett Packard Enterprise, whose passion for mentorship was evident from our very first live show with her.

Gerilynn's enthusiasm to help Morgan set the stage for a meaningful mentorship journey that we can't wait to share with you.

In this episode, you'll discover:

✅ How to establish clear goals and expectations in a mentoring relationship

✅ The real challenges and triumphs of maintaining a mentor-mentee relationship, from imposter syndrome to breakthrough moments

✅ Tips on how to approach potential mentors and make the most out of your mentorship experience

And more!

This isn't just another conversation about professional development; it's a real, raw, and relatable story that underscores the highs and lows of finding and nurturing mentorship.

Connect With Them

Gerilynn Marburger: https://www.linkedin.com/in/gerilynnmarburger/
Morgan Wood: https://www.linkedin.com/in/mperry22/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Welcome to the 100th episode of “Event Marketing: Redefined”!

Since our inception, our mission has been to build a community for event marketers, providing a space to learn, connect, and grow. We’ve been advocating for strategic, intentional event marketing that drives real results, and it's only fitting that for this special episode, we focus on reducing event overwhelm—a topic that resonates with so many of our listeners.

Event marketers are constantly balancing an ever-growing list of tasks while striving to create memorable experiences, and they often face pressure to do more with less. But with limited resources and increasing expectations, managing the logistics and execution can become overwhelming.

Join us as Heather Schneider, the Event Operations Manager at Tyler Technologies, shares her wealth of knowledge. With over ten years of experience, Heather has led the operational strategy for over 800 annual trade shows and is renowned for her strategic implementation and leadership in the events industry.

She joins Matt to discuss:

✅ Proven supplier negotiation strategies to help you stay organized and reduce stress.

✅ The importance of creating playbooks and standardizing processes for event planning.

✅ How to cultivate genuine, beneficial partnerships with vendors for long-term success.

Tune in to gain valuable insights from Heather and get practical tips to manage your event workload more effectively.

Connect with Heather

On her LinkedIn: https://www.linkedin.com/in/heatheraschneider/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined