Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention.

Recorded live from EXHIBITORLIVE 2026, Matt Kleinrock and Coty Adams break down what they’re noticing on the show floor right now: bigger structures, tighter aisles, shorter attention spans, and event teams trying to balance nonstop execution with pressure to deliver better ROI.

✅ Why some of the “best-looking” booths still fail to pull people in

✅ How immersive, eye-level design impacts dwell time and engagement

✅ What burnout is doing to strategy, creativity, and event performance

This episode goes beyond booth aesthetics. Matt and Coty dig into why many exhibits are blending into the noise, why themed experiences tend to stick with attendees longer, and why connection still matters more than spectacle. They also talk openly about the reality many event marketers are facing right now: running at full speed while still being expected to think strategically, innovate constantly, and prove results.

If your team is trying to create more meaningful event experiences without burning out in the process, this conversation will probably feel very familiar.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.

In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a live case study in what it looks like when an event is planned more intentionally from end to end.

From pre-show planning and alignment to on-site engagement and post-event momentum, they walk through how thinking about events as a full campaign—not just a moment—can change outcomes.

They also share key takeaways from the “State of the Race” poll, revealing what event marketers are trying to achieve right now, what is getting in the way, and why the gap between strategic expectations and day-to-day execution keeps holding teams back.

You’ll learn:

✅ How to approach events as a full campaign (pre, during, and post), not just a booth experience

✅ Where creativity and scrappiness actually show up and how to use them to drive engagement

✅ What 150+ event marketers are focused on right now, and what’s slowing them down

This is a practical conversation for marketers who want to create stronger event outcomes without pretending they operate in perfect conditions.

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Connect With Us

Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/

Coty Adams: https://www.linkedin.com/in/cotykadams/

Our Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation.

In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prioritize relationships and real business outcomes from the start.

You’ll learn:

✅ Why depth beats scale when it comes to executive events

✅ How to align purpose, people, and experience to drive real outcomes

✅ What most teams get wrong about VIP dinners, roadshows, and exec forums

As more teams invest in smaller, high-touch events, the question isn’t whether to do them, it’s how to do them well.

Stephanie shares a clear, practical framework for building bespoke experiences that are intentional, audience-first, and tied to real business goals. From defining purpose upfront to shaping the full attendee journey, she explains how these events can strengthen relationships, create meaningful conversations, and move deals forward.

With over 25 years of experience leading global event programs, her perspective is grounded in what actually works in the field, not just in theory.

If you’re rethinking your event strategy, this is a must-listen for making your smaller events matter more.

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Connect with Stephanie Hunicke
LinkedIn: https://www.linkedin.com/in/stephhunicke/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined