What if, instead of chasing your customers, you created an experience that had your customers flocking to you?

This week, Mark is joined by experiential marketing expert Brook Jay, the founder and CEO of All Terrain, an award-winning marketing agency renowned for its innovative brand strategies and activations. Her keen insights into consumer behaviour and exceptional storytelling abilities have allowed her to lead groundbreaking campaigns for global giants like Ferrari, Nike, and PepsiCo.

In this episode, Brook shares insights on building emotional connections, standing out in crowded markets, and tracking the success of experiential marketing campaigns.

Here are some of the topics Mark and Brook discuss in this episode:

• What is experiential marketing?

• From live events to pop-up attractions: the many forms of experiential marketing

• The pros and cons of experiential marketing

• How experiential marketing helps forge strong emotional connections with consumers

• B2B or B2C - can experiential marketing work for both?

• How to sell more by engaging people in memorable and authentic ways

• Measuring your ROI when using experiential marketing

• How storytelling and community building strengthen brand loyalty

• Experiential marketing’s real-time adaptability ensures campaigns stay relevant and effective

• Brook’s #1 strategy for selling more

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