In this episode of Talk Retail to Me, Senior Director and omnichannel expert Rob Oglesby shares his insights into how big box retailers are handling the in-store fulfillment of omnichannel orders. Answering questions from a recent interview with media outlet Modern Retail, Rob outlines the implications, challenges, and risks, even as this capability becomes critical to many retailers’ success.

Rob answers the following questions about in-store omnichannel fulfillment:

• What is the basic idea behind using stores as fulfillment centers?
• What is pushing this strategy to become popular among big box stores?
• What are some of the major benefits of in-store omnichannel fulfillment?
• Why is this strategy particularly popular with big box stores like Walmart, Ulta, and others?
• Do employees have dual identities as store associates and fulfillment center workers?
• How can retailers benefit from this type of fulfillment method?
• What are some of the risks or challenges of this type of strategy?
• How do you see this trend impacting the retail industry?

Read Parker Avery's expert guide to omnichannel order management and fulfillment: https://parkeravery.com/omnichannel-order-management-and-fulfillment/

Meet Rob Oglesby: https://parkeravery.com/rob-oglesby/

Listen to more Talk Retail to Me podcasts: https://parkeravery.com/retail-podcast/

Learn more about The Parker Avery Group: https://parkeravery.com/about-us/