This week, I speak to Josh Tetrick on his revolutionary food tech that is currently in the process of taking the world by storm.

Josh Tetrick is CEO & co-founder of Eat Just, Inc., a food technology company with a mission to build a healthier, safer and more sustainable food system in our lifetimes. The company's expertise, from functionalizing plant proteins to culturing animal cells, is powered by a world-class team of scientists and chefs spanning more than a dozen research disciplines. Eat Just created one of America’s fastest-growing egg brands, which is made entirely of plants, and the world’s first-to-market meat made from animal cells instead of slaughtered livestock.

Prior to founding Eat Just, Tetrick led a United Nations business initiative in Kenya and worked for both former President Clinton and Liberian President Ellen Johnson Sirleaf. As Fulbright Scholar, Tetrick taught schoolchildren in Nigeria and South Africa and is a graduate of Cornell University and the University of Michigan Law School.

Tetrick has been named one of Fast Company’s “Most Creative People in Business” and recognized on prestigious lists such as the TIME100 Climate, Inc.’s “35 Under 35” and Fortune’s “40 Under 40.” Eat Just has been recognized as one of Fast Company’s “Most Innovative Companies,” Entrepreneur’s “100 Brilliant Companies,” CNBC’s “Disruptor 50” and a World Economic Forum Technology Pioneer, and GOOD Meat has been named one TIME’s Best Inventions of 2023.

Episode Highlights:

• Josh's journey co-founding Eat Just - creating foods that we like without all the harm.
• The power of the Mung Bean.
• The system of the chicken industrial process.
• The nostalgic relationship we have with meat.
• The Good Meat Immersive Dining Experience and the journey to FDA approval.
• The process of producing cultivated meat.
• Building awareness around the idea of the meat industry and the challenges that come with this.
• The challenges around revolutionising the food industry.
• The uncertainty around building a food system where people can convert and fully steer away from how the industry runs today.
• The power of choice in deciding what to put on your plate.
• The psychology of behaviour change, and how Josh is slightly pessimistic.
• The prospects of growing your own food at home.
• Artificial Generational Intelligence and technology.
• How Josh keeps his balance.
• Josh asks you to ponder on what meat actually is, not the fantasy version of it.

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